400 - 086 - 9999 With the full arrival of the digital age, the traditional jewelry industry is
undergoing an unprecedented change. In this era when traffic is king, many
jewelry brands have explored the new retail model of online and offline integration
, successfully realized the drainage transformation from "online grass planting" to
"offline drainage", bringing consumers an unprecedented shopping experience,
but also
Unlocking a new chapter of marketing growth for the brand itself.
On May 20, 2024, the "Suqi New retail smart Ling Xin Future - Xin Xi Yuan May
marketing Season" Tiktok group purchase combined with Master shop visiting
mode activity came to a successful end.
In recent years, the local life service has shown a rapid growth trend, and the
localized online marketing represented by the same city of Douyin has a broad
market in the future. Xinxi Yuan insight into consumer trends, from 2023 began
to layout online group buying, to provide terminal franchisees with better
marketing tools. The headquarters has a plan and rhythm of the annual activities
planning, linkage of national stores, through the network celebrity talent shop
exploration combined with the store staff promotion model, to carry out Douyin
group purchase marketing. Each activity hundreds of net red scout shops to
promote activities and product grass, the national store staff linkage, expand
the brand voice. At the same time, through online group-buying publicity,
consumers are guided to shop sales and achieve sales transformation.
In order to continue to expand the accurate traffic entrance of the same city, Xin Xi Yuan continues to provide support and empowerment for franchisees. The new retail localization team responsible for in-depth empowerment regularly carries out online training, and will also provide creative video scripts and group purchase guidance for employees across the country in the future, helping the terminal content operation and investment conversion, and promoting the rapid growth of store performance.
Xin Xi Yuan explored the long-term operation mechanism of store localization ability, combined with the trinity method of "Tiktok traffic operation in the city + high-quality short video content transformation + offline store efficient delivery", successfully opened the path of online brand promotion and offline sales. Provides stores with an efficient online customer attraction model.
In the era of information explosion, with all kinds of massive information, KOL,
with its precipitation in the professional field and accumulation of fans, assumes
the role of "opinion leader" who filters and screens information and shoulders
the space of public opinion.
Xin Xi Yuan understands this in the promotion of lifelong change models.
Through KOL endorsement and star cooperation, strengthen the fifty-nine thick
Dejin "lifetime exchange" consumption model. Xin Xi Yuan fifty-nine thick Dejin "
lifetime exchange" development so far, adhering to the "one purchase, lifetime
exchange" model and "lifetime, unlimited time, unlimited times, zero depreciation"
four major exchange advantages, has been spread across 28 provinces and cities
across the country. In recent years, Xin Xi Yuan has cooperated with hundreds of
Kols and stars to layout the brand and empower the terminal.
In the era when traffic is king and users dominate consumption, brands must
change their strategies and focus on users. New people, new scenes, new trends,
new consumption need new marketing. Xin Xi Yuan actively opens up new media
marketing and operation, enabling terminal sales to drive brand growth. With the
little red book deep planting grass, diversified creative content release, touch the
preferences of young groups, continue to drain the main position of the brand;
On the platform of Tiktok, we cooperate with industry professionals and fashion
professionals to deliver brand concepts and brand information.
In addition, Xin Xi Yuan has also built a three-dimensional and efficient brand
marketing communication system integrated by various media such as high-speed
rail, outdoor shopping malls, and new media, which comprehensively covers the
target consumer groups, improves the brand exposure of Xin Xi Yuan, improves
the brand voice volume, and enables the brand symbol to achieve multi-scene
and multi-field marketing coverage.
粤公网安备4403030888888888号
