400 - 086 - 9999 Taking the east wind of The Times and taking advantage of the trend, Xin Xi Yuan
Jewelry grabs the gold consumption season of the Spring Festival of the Dragon,
continues to make efforts, and a procurement festival gives 2024 a beautiful start.
From January 19 to 21, Xin Xi Yuan Jewelry held the Xin Xi Yuan jewelry brand
upgrade conference and year-end purchasing festival with the theme of "Long
Qixin's happy debut" in the Cultural and creative Industry Park of Decheng Jewelry
Group. At the event, Xin Xi Yuan jewelry winter new products made a stunning
appearance, the scene is popular, set off the year-end gold boom, but also for
jewelry practitioners to open a new vision of business and growth.
Looking back on 2023, Xin Xi Yuan Jewelry focused on the gold track, upgraded
the core business model of "lifetime exchange" of the 59 thick DeJin with the 59
high purity quality gold as the core, and established the development plan for
2024, from marketing, product, operation and other ways and means, the "China
happy event" as the brand trump card. Continue to strengthen the brand "national
tide culture happy event gold jewelry preferred" consumer mind.
As a benchmark brand in the 59 gold market, Xin Xi Yuan Jewelry also handed
over a beautiful report card in 2023, and the strategic results were remarkable.
At this procurement festival, Mr. Zhang Nan, general manager of Xin Xi Yuan
Jewelry, said in his speech: In the past year, Xin Xi Yuan Jewelry has followed the
trend of The Times, gathered to build the core competitiveness of the brand, and
continuously strengthened the brand strength in brand promotion, business model
, product research and development and marketing channels.
2024 is a year of continuous breakthrough and progress for Xin Xi Yuan Jewelry.
This conference launched the "Xin Ying Club VIP Club" for the first time, which is
committed to creating a personal network, communication platform and career
achievement platform for the gold and jewelry industry terminal, and sharing the
company's business results with partners. At the dinner, Mr. Chen Deguan,
chairman of Decheng Jewelry Group, presented the honorary trophy to the first me
mbers and started a new journey together.
Whether it is from the brand image, products, marketing, operation and other
multi-dimensional iterative upgrading, or to provide consumers with higher
quality, better jewelry shopping experience, Xin Xi Yuan jewelry with a knife inward
self-innovation again and again, in order to continue to strengthen the brand
power in the competitive market, enhance the comprehensive competitiveness of
enterprises.
At this brand upgrade conference, Mr. Chen Deguan, chairman of Decheng Jewelry
Group, joined hands with Xin Xi Yuan executives to launch the brand strategy for
the New Year.
At the press conference, Ms. Liu Weiwei, deputy director of the brand center of
Decheng Jewelry Group, talked about the latest planning and dynamic highlights
of the brand on the brand upgrade of Xin Xi Yuan in 2024, and it is also around the
new franchise advantages and policy support to help partners achieve a closed
loop of business.
Under the deep operation logic, Xin Xi Yuan Jewelry gives full play to the value and
efficiency of new retail marketing, focuses on new breakthroughs in terminal
profits, forms a closed sales loop with the Douyin platform, and opens up the
omni-channel link of online and offline integration through online drainage and
offline consumption. Combined with the Spring Festival peak season, open the first
marketing empowerment in the New Year, explore a new way to promote traffic an
d transformation, graft online traffic for national brand customers, and boost stores
to achieve significant growth in customer orders and sales.
Xin Xi Yuan jewelry is well aware of the consumption potential of national tide
wedding jewelry, and on the basis of inheriting Chinese Xi culture, it creates more
personalized national tide wedding jewelry, and presents it in the form of
distinctive and distinctive immersive wedding scenes. At this upgrade conference,
Xin Xi Yuan Jewelry and Hanfu production skills of non-genetic heirs to bring a
"Chinese happy event happy inheritance" traditional wedding culture show,
through the traditional Hanfu wedding display way to highlight China's unique
gold jewelry culture, showing the beauty of Eastern wedding events. It also carries
the designers and inheritors' respect for the marriage culture of Han, Tang, Song
and Ming dynasties in Chinese history.
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