With the full arrival of the digital age, the traditional jewelry 

industry is undergoing an unprecedented change. In this era when

 traffic is king, many jewelry brands have explored the new retail 

model of online and offline integration, successfully realized the 

drainage transformation from "online grass planting" to "offline 

drainage", bringing consumers an unprecedented shopping 

experience, but also

Unlocking a new chapter of marketing growth for the brand itself.

On May 20, 2024, the "Suqi New retail smart Ling Xin Future - Xin Xi

 Yuan May marketing Season" Tiktok group purchase combined with

 Master shop visiting mode activity came to a successful end.

In recent years, the local life service has shown a rapid growth trend,

 and the localized online marketing represented by the same city of 

Douyin has a broad market in the future. Xinxi Yuan insight into 

consumer trends, from 2023 began to layout online group buying,

 to provide terminal franchisees with better marketing tools. The 

headquarters has a plan and rhythm of the annual activities planning,

 linkage of national stores, through the network celebrity talent shop

 exploration combined with the store staff promotion model, to carry

 out Douyin group purchase marketing. Each activity hundreds of net

 red scout shops to promote activities and product grass, the 

national store staff linkage, expand the brand voice. At the same 

time, through online group-buying publicity, consumers are guided 

to shop sales and achieve sales transformation.

In order to continue to expand the accurate traffic entrance of the same city, Xin Xi Yuan continues to provide support and empowerment for franchisees. The new retail localization team responsible for in-depth empowerment regularly carries out online training, and will also provide creative video scripts and group purchase guidance for employees across the country in the future, helping the terminal content operation and investment conversion, and promoting the rapid growth of store performance.

Xin Xi Yuan explored the long-term operation mechanism of store localization ability, combined with the trinity method of "Tiktok traffic operation in the city + high-quality short video content transformation + offline store efficient delivery", successfully opened the path of online brand promotion and offline sales. Provides stores with an efficient online customer attraction model.

In the era of information explosion, with all kinds of massive 

information, KOL, with its precipitation in the professional field and

 accumulation of fans, assumes the role of "opinion leader" who 

filters and screens information and shoulders the space of public 

opinion.

Xin Xi Yuan understands this in the promotion of lifelong change

 models. Through KOL endorsement and star cooperation, strengthen

 the fifty-nine thick Dejin "lifetime exchange" consumption model. 

Xin Xi Yuan fifty-nine thick Dejin "lifetime exchange" development 

so far, adhering to the "one purchase, lifetime exchange" model and

 "lifetime, unlimited time, unlimited times, zero depreciation" four

 major exchange advantages, has been spread across 28 provinces 

and cities across the country. In recent years, Xin Xi Yuan has 

cooperated with hundreds of Kols and stars to layout the brand and

 empower the terminal.

In the era when traffic is king and users dominate consumption, 

brands must change their strategies and focus on users. New people,

 new scenes, new trends, new consumption need new marketing. Xin

 Xi Yuan actively opens up new media marketing and operation, 

enabling terminal sales to drive brand growth. With the little red 

book deep planting grass, diversified creative content release, touch

 the preferences of young groups, continue to drain the main position

 of the brand; On the platform of Tiktok, we cooperate with industry 

professionals and fashion professionals to deliver brand concepts and

 brand information.

In addition, Xin Xi Yuan has also built a three-dimensional and 

efficient brand marketing communication system integrated by 

various media such as high-speed rail, outdoor shopping malls, and 

new media, which comprehensively covers the target consumer groups

, improves the brand exposure of Xin Xi Yuan, improves the brand 

voice volume, and enables the brand symbol to achieve multi-scene 

and multi-field marketing coverage

。