Focus on Chinese happy culture, to create a national tide culture happy event gold brand. With 59 high purity quality gold as the core, combined with 59 thick Dejin "lifetime exchange" core business model, to create 59 gold lifetime exchange strong brand. Inheriting new Chinese aesthetics, innovating Oriental fashion, integrating fashion trends, working with spokesperson Ye Yiqian to open a new era of gold jewelry, interpreting the beauty of Oriental women's confidence.

In 2016, Xinyuan Jewelry broke through the technical barriers of the industry and launched 59 thick de gold products with a gold content of 999.99%, setting a benchmark for high purity quality in the competition in the field of gold purity in the industry. In 2017, Xin Xi Yuan jewelry with 59 products as the core, launched 59 thick Dejin lifetime innovation business model, with the service concept of "one purchase for life new", based on the four advantages of "lifetime, unlimited time, unlimited times, zero depreciation", millions of style library, national inspection and certification, quality assurance. Xin Xi Yuan lifetime for channel franchisees to create a terminal continuous operation and enhance the continuous viscosity of consumers innovative business profit model, help franchisees from the source to solve product quality control, sales, inventory, passenger flow and other business problems, to achieve effective performance improvement, innovation gold jewelry industry for a new model.