In recent years, the gold jewelry industry has undergone changes, key changes have occurred at home and abroad, and more and more jewelry consumption scenes driven by cultural innovation and digital technology applications have risen rapidly. In the face of a series of industry status quo such as commodity supply, new retail channels, product homogenization, and continuous iteration of consumer groups, traditional jewelry companies need to deal with challenges. This also means that the industry has ushered in a new inflection point, and digital intelligent transformation is undoubtedly the key to traditional jewelry enterprises to adapt to the new era and enhance competitiveness.

April 17-19, "Link the future" Decheng Jewelry Group number wisdom strategy upgrade and Hou DeJin brand conference was held, at the same time, Xin Xi Yuan Jewelry held "Number Zhihuan new spring and summer" spring and summer new product procurement festival, thousands of industry partners came to the scene, a grand event.

In the changing trend of The Times, more and more young consumers have begun to realize and recognize the value of gold and fashion properties, become the main force in the gold consumer market, gold jewelry has not only become the standard of marriage, but also become the first choice of "happy". Xin Xi Yuan jewelry as a national tide culture happy event gold brand, adhere to the quality of ingenuity, with 59 high purity gold as the core, deepen the 59 thick de gold lifetime exchange service. At the same time, based on the Chinese happy culture, we launched "China Happy Events" around every important moment of life, and created a differentiated brand imprint with the uniqueness of the happy culture.

On the one hand, the rise of the national tide is the improvement of cultural confidence, on the other hand, it is from the material level behind the upgrading of consumption, consumers pay attention to the product culture and design concept. Xin Xi Yuan jewelry this spring and summer new products, from the product process, appearance design and national tide culture and other multiple directions, in-depth consumer preferences, to create new products in line with market demand.

Original IP "Dan Dan Zizhi" is inspired by the current trend of intangible cultural heritage in Quanzhoud «Š» Pu intangible cultural heritage hairpin Wai, with spring and summer flower elements combined with high-precision CNC technology to create fashionable gold jewelry, with flowers as a medium, will convey young people's self-pleasure The "Tangxin Girl" series is based on the flower mother-of-pearl on the makeup of the Tang Dynasty, and integrates auspicious elements and good wishes. Based on the national tide culture, Xin Xi Yuan draws inspiration from the traditional Chinese dress horse face skirt, takes the pattern of horse face skirt as the design element, combined with Mosaic and enamel technology, to create a new Chinese "Flower field Intoxicating" series, shining bright, make up the spring and summer golden color!

On the one hand, the rise of national tide is the source of brand cultural value, and on the other hand, it also provides more product elements such as ancient process and national tide elements for the brand to promote product upgrading. In this new product procurement festival, Xin Xi Yuan De Xin ancient method launched the ancient gold inlaid "Twelve auspicious beasts" series, the ancient silk process combined with gemstone inlaying, and enamel dots. Using the traditional Chinese zodiac as the prototype, relief production, splendid.

Xin Xi Yuan Jewelry has successively won two honors of "Brand China" column recommended brand and "Potential New Award" of Tiktok Local life. The two honors are highly recognized for Xin Xi Yuan's brand strength and brand marketing. Behind the steady results, Xin Xi Yuan Jewelry has always focused on the "deep industry operation + brand matrix" two-wheel drive model, jumped out of the "path dependence" of perseverance and vision, and constantly consolidated the foundation.

In recent years, due to the advantages of convenience and wider dissemination, the Internet has guided the needs and choices of consumers. Xin Xi Yuan Jewelry gives full play to the value and efficiency of new retail marketing, through the effective combination of online and offline, focusing on new breakthroughs in terminal profit, forming a sales closed loop with the Douyin platform, and opening up the omni-channel link of online and offline integration through online drainage and offline consumption.

In 2024, SI will be upgraded to carry out the core concept and design around "Happy Events of China", extend the design concept of multi-dimensional jewelry commercial space with the spatial perception of the way to see the joy, commit to creating an immersive shopping environment for customers, and deliver the brand concept of "Happy Events of China" in an all-round way.